English for Marketing & Sales, focused exclusively on your goals. 

Our English for Marketing and Sales course is delivered one to one by a highly experienced member of the Executive Centre team.

Personalised to meet your needs, the course will provide you with the English language skills you need to perform confidently and clearly in a variety of Marketing & Sales contexts such as presenting an advertising campaign proposal, discussing marketing strategies, describing a product offer or delivering sales results.  


By the end of the course you will be able to: 

  • Understand and use a wider range of Marketing and Sales vocabulary 
  • Communicate more confidently about Marketing and Sales issues  
  • Speak more accurately, fluently and appropriately 


Choose to study online or in our Executive Centre. The Executive Centre has panoramic views across the London skyline and is reserved exclusively for our professional clients. You also receive a full suite of executive centre benefits, including a full needs analysis, networking events, guest speakers and a social programme for professionals.  

We speak your language

We are always happy to help you find the perfect course. Contact our team who can speak many languages.

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This course is ideal for Marketing or Sales professionals who want to improve their practical English ability in areas of Marketing such as product launches, pricing strategy and sales promotions. This course is suitable for intermediate level (B1 – C1). Find out more about English language levels. 

Topics may include: 

  • Marketing strategies 
  • Market research 
  • Advertising 
  • Branding 
  • Regulations & laws 
  • Customer Service 
  • Public Relations 
  • Social Media 
  • Corporate responsibility 
  • Promotional tools 
  • Product development 
  • Distribution 
  • Sales promotions 
  • Results and forecasts 


You will also look at key language skills such as: 

  • Spoken communication including meetings, negotiations, telephoning skills, presentations 
  • Written communication – emails, reports

Course outcomes 

*By the end of the course, you will be better able to…  


Spoken Interaction   

  • Discuss Marketing or Sales issues in meetings in order to agree on an action plan 
  • Negotiate terms of contract 
  • Be diplomatic in conversations on sensitive matters  
  • Check and clarify information and opinions exchanged 


Spoken Production   

  • Present information, forecasts and results clearly and fluently 
  • Express yourself clearly and without ambiguity 
  • Give recommendations and reasons 
  • Speak in a manner easy to understand 



  • Listen and understand the main points of a variety of dialogues on Marketing or sales related issues 
  • Understand data  
  • Understand a variety of relevant accents of English 
  • Follow the main points of presentations or sales reports 



  • Write Marketing or Sales specific material including strategic plans and summaries 
  • Write reports on meetings and proposals  
  • Write summaries of data and information with supporting evidence    
  • Write clear emails formally and informally 



  • Read a variety of text types for detailed information  
  • Improve your gist reading skills in order to understand content 
  • Decode meaning and conclusion in formal reports  
  • Skim reading for specific information 


Life Skills    

  • Set learning goals and plan your personal progress   
  • Apply study skills and strategies after your course ends applicable to your workplace 

*Some course outcomes may vary depending on your starting level of English and personal learning goals. 

  • Use of the Executive Centre facilities and complimentary refreshments  
  • Full needs analysis to design a course that suits you 
  • All clients receive a personal assessment, regular progress checks and language coaching 
  • All clients receive a certificate and can add the course to their CV to boost their employability 
  • All course materials  
  • Opportunities to network with other clients at the centre  
  • Networking events throughout your course to expand your network 
  • End-of-course report, with CEFR level assessment, on request 

See the full list of Executive Centre benefits here 

This course can be taken face to face or online. Choose from  

One week intensive 09:00 – 16:00 Monday to Friday 


Two week semi-intensive 09:00 – 12:00 OR 13:00 – 16:00 Monday to Friday 

View the sample timetable here

When taken as a semi-intensive course it can be combined with a morning Business English 15 group course.  

The course content will be adapted and personalised to your needs but please download the sample timetable for more information.